Wednesday, December 1, 2010

Advertising Photos: Miller High Life

The product I choose to shoot is Miller High Life beer.  These are the top 8.  I feel that any of these photos could be used in some sort of promotional outlet for Miller.  These photos are more arty, and less studio looking.  Instead of setting the beer in front of a white background, and lots of light, I wanted to get some shadows.  The evening sun provided a perfect opportunity for this kind of light.

Cold Front
This was my first choice of all the photos I took.  It clearly shows the front of the bottle, and the water droplets shows that it is ice cold, and refreshing.  Some of the bottle is out of focus, but, I am assuming that individuals can recognize the bottle, and not have to read every detail.  This picture was taken by Jordan Cain, November 27, 2010.



Water Cap
This is the bottle's cap, with a water droplet, to make it seem like it is fresh out of a cooler full of ice.  I wanted the appeal of the cold, freshness of the beer, and showing the recognizable cap is a way to illustrate that.  This photo was taken by Jordan Cain, November 27, 2010.



Sunny Front
Once again, this shows the front of the bottle, but this time, there is more of the actual clear bottle, with the golden beer inside.  The sunlight in the background gives it an appearance of being "heaven sent."  Plus, it brings out the color of the beer.  The bottle is also covered in condensation, which makes the bottle look cold, refreshing, and desirable.   This photo was taken by Jordan Cain, November 27, 2010.


Dominant Front
This photo is shot from a very low angle, in order to give the bottle a dominant superior look.  It is almost as if the beer is, "towering above the competition."  The light also brings attention to the label, and brings the background down, while still showing a little of the golden beer color.  The condensation also provides the ice cold look.   This photo was taken by Jordan Cain, November 27, 2010. 




Cap and Neck
This photo is once again showing the cap of the bottle, but this time, it also reveals more of the neck of the beer.  The lighting gives it a little more of an realistic artistic feel, rather than product feel.  It might  appeal to a more intelligent, artistic demographic.  This photo was taken by Jordan Cain, November 27, 2010.




Girl in the Moon
The famous Miller High Life Girl, sitting in the moon is the Trademark Logo for this particular beer, and dates back to the beers creation.  It resonates with older generations, who remember a time when products had more sophisticated artistic logos.  The lighting provides a clear shot of the girl in the moon, as well as the golden beer.   This photo was taken by Jordan Cain, November 27, 2010.




High Life Shadow
This one is a little different, and more artistic than the rest.  Shows the label, but it is not the central focus.  The shadow provides an interesting perspective, and makes the beer look more trendy.   This photo was taken by Jordan Cain, November 27, 2010.




Glowing Bottle
This is another shot that shows the golden color of the beer, and the condensation.  It makes it look fresh from the cooler or fridge, and makes you want to have it.  The gold in the label also comes out when the light reflects onto it.